Goodwill of North Georgia
Vice President of Marketing
Elaine Armstrong serves as the vice president of marketing for Goodwill of North Georgia. She is responsible for leading a team of highly skilled professionals in the creation and execution of marketing and communications programs and strategies. She also advises and supports Goodwill’s business operations teams on a broad range of marketing issues while focusing on carrying out the organization’s mission, strategic plan, and business goals.
Elaine joined the Goodwill team in 2006 as public relations manager and was promoted to director of public relations two and half years later. While in those roles, she not only directed the media relations, internal communications and corporate communications functions, but she also helped expand the marketing department and served as the agency’s primary spokesperson.
After spending nearly eight years in her role as director of PR, Elaine was promoted to vice president of marketing, where she currently brings her deep institutional knowledge and creative strategies to the executive team. As a part of her role, Elaine also hosts the organization’s podcast, The Good Works Show, which airs on YouTube and all your favorite podcast platforms.
Prior to coming to Goodwill, Elaine worked as a television news reporter for WALB-TV, the NBC affiliate in South Georgia. She is a graduate of the University of Georgia’s Grady College of Journalism and Mass Communication where she earned her bachelor’s degree in broadcast news. Recently, she was named by the Atlanta Business League as one of the 100 Most Influential African American Women in Atlanta and a 2019 Woman of Influence by the March of Dimes. She was named to PRSA Georgia’s Inaugural Forty Under 40 class and awarded Nonprofit Pro’s Marketer of the Year in 2020. She is also a proud graduate of the Leadership Atlanta Class of 2020.
As an extension of her work, Elaine serves on the boards of directors for a number of Atlanta area nonprofits including the DeKalb Chamber of Commerce (Board Chair), the Atlanta Business League, Agape Youth and Family Center, Angel Eyes Fitness and Nutrition (Board Chair), Project Light, and S.T.O.P (Board Chair). She is also an active member of the national and Georgia chapters of the Public Relations Society of America, and enjoys mentoring college students about marketing and communications and working in the nonprofit sector.
Personally, Elaine is fanatical about fitness. She holds a number of fitness and nutrition certifications from the National Assocation of Sports Medicine and the Athletics and Fitness Association of America, and instructor certifications from Piloxing® . She also has a killer right hook.