Elaine Armstrong serves as the vice president of marketing for Goodwill of North Georgia. She is responsible for leading a team of highly skilled professionals in the creation and execution of marketing and communications programs and strategies. She also advises and supports Goodwill’s business operations teams on a broad range of marketing issues while focusing on carrying out the organization’s mission, strategic plan, and business goals.
As a part of her role, Elaine also hosts the organization’s podcast, The Good Works Show, which airs on YouTube and all your favorite podcast platforms.
Prior to coming to Goodwill, Elaine worked as a television news reporter for WALB-TV, the NBC affiliate in South Georgia. She is a graduate of the University of Georgia’s Grady College of Journalism and Mass Communication where she earned her bachelor’s degree in broadcast news. She was recently named by the Atlanta Business League as one of the 100 Most Influential African American Women in Atlanta. Elaine was also named to PRSA Georgia’s Inaugural Forty Under 40 class and Nonprofit Pro’s Marketer of the Year for 2020. She is also a proud graduate of the Leadership Atlanta Class of 2020.
As an extension of her work, Elaine chairs and serves on several nonprofit boards and enjoys mentoring college students about the public relations profession and working in the nonprofit sector.
Personally, Elaine is fanatical about fitness and holds a number of fitness and nutrition and teaching certifications.